- As part of the deal, Visa will provide eligible Infinite, Signature and Platinum cardholders up to 4 gift months of Disney+ when they sign up.
- Streaming trends from a recent Visa study show that consumers are adopting Subscription Video on Demand (SVOD) as an essential service in the region.
Miami, Florida - November 4, 2020 – Ahead of the long-awaited upcoming arrival of the Disney+ streaming service to Latin America and the Caribbean on November 17th, Visa today announced a two year agreement with The Walt Disney Company that will enable its eligible Infinite, Signature and Platinum cardholders in the region to enjoy unique benefits and experiences when they sign up for the Disney+ service. As part of the deal, Visa will provide all eligible Platinum, Signature and Infinite Visa cardholders in some Latin American and Caribbean countries up to 4 gift months of Disney+ “on Visa” when they sign up (Platinum: 2 gift months, Signature: 3 gift months and Infinite: 4 gift months).
“We know that people are increasingly watching streaming video platforms more than ever before, and are thrilled to ally with Disney to bring the best of worldwide video entertainment to our consumers in the region,” said Ricardo Tafur, Vice President of Consumer Products for Visa Latin America and the Caribbean. “This deal -the first of its kind for Visa in the region– will allow us to enhance our benefits platform, providing an unrivaled offering and a memorable streaming experience for our cardholders.”
Disney+ is the first and only streaming service in the region that will offer all audiences, in their preferred device, unlimited access to the most complete selection of films and series from iconic brands like Disney, Pixar, Marvel, Star Wars and National Geographic, and more. It will also bring together all of Disney’s animated classics for the first time in one exclusive destination as well as original Disney+ series and films and locally produced content.
In this first phase, this unique Visa benefit will be available in some Latin American markets beginning with Antigua, Bahamas, Barbados, Bermuda, Bolivia, Cayman Islands, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Guyana, Haiti, Honduras, Jamaica, Curacao, Aruba, Nicaragua, Panama, Paraguay, Peru, Saint Kitts and Nevis, Trinidad & Tobago and Uruguay.
Visa Data Shows Streaming Platforms are on the Rise
The Visa and Disney agreement takes place amid a growing demand for video streaming services in Latin America and the Caribbean. According to a recent Visa study[1], streaming – watching movies and series – stands out as the most popular way to spend leisure time during the COVID stay at home orders (90%). And intentions to watch streaming will remain relevant after the confinement for most consumers surveyed in the region (82%). The study revealed that streaming has become the main entertainment option now that people spend more time at home. It also showed that most consumers value variety and choice, as well as quality and novelty in the contents streaming platforms’ offer. All the data points to an increasing appetite for new and novel steaming platforms in the region now and in the future.
Visa’s new alliance with Disney also brings unique business opportunities for issuers across the region. Incorporating unique Disney+ benefits and omnichannel marketing tools to their card portfolios will provide them with a more compelling and differentiated product offering, promoting greater loyalty and incremental transactions.
From its international launch in November 2019, Disney+ has reached more than 60.5 million paid subscribers worldwide on the first 9 months, exceeding expectations. Disney+ will offer subscriptions in the region at competitive prices, without advertising and unlimited downloads on up to 10 devices.
[1] Visa LAC Consumer Insights, October 2020. The survey included 547 respondents from Argentina, Brazil, Chile, Colombia, Mexico, Peru and Dominican Republic.