Visa appoints Leonardo J. Collado as Head of Value Added Services (VAS) for Visa Latin America and the Caribbean
Miami, February 26, 2024– Visa Inc., (NYSE: V) world’s leader in digital payments, announced the appointment of Leonardo Collado as Head of Value Added Services for Visa Latin America and the Caribbean (LAC). In this new role, he is responsible for leading all aspects of Visa’s VAS business across LAC, including articulating, and delivering Visa's VAS strategy and expanding the entire portfolio of value-added services for our clients and partners in the region.
“Our value-added services are a key driver for Visa’s growth and have become instrumental to help us deepen our relationships with existing and new clients, differentiate our network and diversify our revenue stream,” said Eduardo Coello, Regional President for Visa Latin America and the Caribbean. “With Leonardo’s proven leadership and track record across various roles at Visa, we are confident he’ll help us accelerate our VAS growth and prepare our business for future success, while we continue to meet the needs of our clients and consumers.”
Leonardo’s role will span several core areas: acceptance, issuing and risk & fraud management solutions. Today, Visa’s VAS encompass a multiple suite of high-performing industry-leading technologies and services including Cybersource, Visa Advanced Authorization, Visa Secure, Visa Risk Manager and Decision Manager, and Visa Consumer Authentication Service. In fiscal year 2023, globally Visa delivered more than 2,000 consulting engagements in VAS with its top 265 largest clients now using on average 22 Visa services, according to Visa data.
“I am thrilled to take on this new responsibility in which together with a seasoned team of colleagues, we´ll continue extending the edges of our network, widening our added value with innovative and powerful payment solutions and services to help our clients in the region optimize their portfolio performance,” said Leonardo J. Collado, Head of Value Added Services for Visa Latin America and the Caribbean. “With our VAS growth strategy focused on deepening client penetration of existing products, expanding geographically and building and launching new solutions, I look forward to furthering the benefits that digital movement money brings to individuals, businesses, and economies in LAC.”
Leonardo joined Visa in 2011 and has more than 25 years of experience in the payments industry. In his latest role as Head of Platform and Digital Products for Visa LAC, he spearheaded the development of the commercial product strategy and sales enablement framework, focusing on network products, digital, open banking and risk and identity solutions. Previously, as the Global Network Processing lead for LAC, he was instrumental in expanding VisaNet and helped increase Visa’s processing business in the region, helping pave the way for the expansion of offerings and delivery of value-added services.
Collado has a bachelor’s degree in business administration from Florida International University and a Master of Science in Management Information Systems and certifications on product methodologies . He is based in Visa’s regional office in Miami.