Visa Brings Maluma’s Loco X Volver World Tour 2027 to Latin America and the Caribbean  as Presenting Sponsor and Official Payment Partner 

Miami, FL. November 6, 2026 – Visa (NYSE: V), a world leader in digital payments, announced today it will be the Presenting Sponsor and Official Payment Partner of Maluma’s Loco X Volver World Tour 2027 in Latin America and the Caribbean, giving Visa cardholders exclusive presale access, flexible ways to pay and premier experiences at every show. The tour kicks off in February 2027, and the Visa presale opening November 9 with first dates in Bogota, and November 12 for Argentina.

“Maluma’s music crosses borders and brings people together, and that is exactly what Visa does. With this tour, we want fans across Latin America and the Caribbean to feel that Visa brought them closer: from first access to tickets, to one-of-a-kind experiences and unforgettable moments. These are the memories that last long after the final song, and we are proud to make them happen,” said Miren Vicente, Head of Marketing for Visa Latin America and the Caribbean.

This partnership builds on Visa's music platform, which connects artists, fans, and clients through exclusive experiences, cultural storytelling, and commerce. The tour follows the release of Loco X Volver, Maluma’s seventh studio album and a return to his Colombian roots, opening with a global kickoff event in Colombia featuring Visa. Additional cities across South America, Central America and Mexico will be announced in the coming weeks.

“We are thrilled to see Maluma return to the stage with his new global tour, Loco X Volver. This tour was born from the artist’s desire to reconnect with his fans across different markets, including some he has not visited in many years, and to create a true celebration at every show. At Fenix, we are incredibly proud to support this tour globally and to accompany the artist as he embarks on this new chapter in his career. We are confident that, together with Visa, we will be able to offer fans in every destination unique and unforgettable experiences, making each concert a special celebration and every encounter a memory to last a lifetime,” said Marcelo Figoli, CEO and owner of Fenix Entertainment.

First in line: what the partnership means for fans

• Exclusive Presale: Visa is partnering with leading financial institutions in each market as the tour’s Banking Sponsor, extending the benefits of the partnership to their Visa cardholders, like exclusive access to tickets before the general sale in every market on the tour.
• Pay Your Way: Fans can purchase tickets in installments with their Visa cards*.
• Visa Infinite Benefits: Visa Infinite cardholders will enjoy special benefits, including VIP seating and fast-track entry*.
• Preferred Payment: Visa will be the preferred payment method on the tour’s official ticketing platform.
• Experiences at every show: Visa will bring exclusive experiences to fans inside the venues on show days*

* subject to issuer terms and availability in each market

Fans can find tour dates, pre-sale details and terms and conditions at maluma.online/tour/

Visa creates experiences fans can't get anywhere else—intimate, unexpected, unforgettable. In Latin America and the Caribbean, where music is how people come together, the impact goes beyond the stage. Concerts fuel local restaurants, hotels, and small businesses in every city. As Maluma's tour travels the region, Visa aims to turn fans' passion into real support for local economies—helping individuals, businesses, and communities thrive.

About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About Maluma
Maluma, the global Latin music star, was born Juan Luis Londoño Arias in Medellín and is today one of the most influential voices in Latin music worldwide. He has achieved 32 No. 1 hits on Billboard, and with “Hawái,” he earned the first-ever No. 1 on the Billboard Global Excl. U.S. chart. A Latin Grammy winner and Grammy nominee for Don Juan, he has collaborated with Madonna, Shakira, The Weeknd, Jennifer Lopez, Ricky Martin, and Beyoncé.

His Maluma World Tour sold more than one million tickets across 105 concerts in 2017, making him the highest-selling Latin artist by ticket sales worldwide that year. He has sold out New York’s Madison Square Garden, Miami’s American Airlines Arena, and The Forum in Los Angeles, as well as Medellín’s Atanasio Girardot Stadium and Bogotá’s El Campín Stadium. He also drew more than 60,000 people to Yarkon Park in Tel Aviv and nearly 200,000 to the Mawazine Festival in Rabat, setting an all-time attendance record for the event.

With Loco X Volver (2026), his seventh studio album, he returned to his Colombian roots and debuted in Spotify’s top five across several Latin markets. The album includes “1+1,” featuring Kany García, which reached No. 1 on both the Latin Airplay and Tropical Airplay charts. His latest release is “Agua,” with Shakira.

Beyond music, he has appeared in Marry Me and Disney’s Encanto, serves as creative director of the lifestyle brand Remanence, and supports children and young people in Medellín through the arts with his El Arte de los Sueños Foundation.

About Fenix Entertainment
Fenix Entertainment is a global entertainment and event promotion company with 35 years of experience and a strong presence across Argentina, Latin America, and Europe.

With offices in Argentina, Mexico, Chile, Colombia, Peru, Paraguay, Uruguay, and Europe, its Live Shows business unit develops projects across music, sports, art, and gaming. The company also operates a dedicated family entertainment and parks division, which includes Parque de la Costa, Aquafan, and Mundo Gea in Argentina.