Visa champions women empowerment with largest-ever marketing campaign for the FIFA Women’s World Cup™ in Latin America and the Caribbean

Visa’s integrated marketing efforts seek to increase the support and visibility of women’s football at all levels, helping elevate women empowerment on and off the pitch.

For the first time, women’s football brand campaigns were activated in 15 markets from the region, featuring a combination of clients’ promotions, targeted multichannel campaigns and live events.

ffwc banner