A Changing Luxury Landscape

The affluent segment across Latin America and the Caribbean is entering a new era of vibrant transformation and growth.
 

Comprising today of a diverse and dynamic cohort—from traditional business owners and their families to a rising wave of wealth creators, including young influencers, YouTubers, athletes, and cryptocurrency investors—these consumers are prioritizing unique experiences, exceptional service, enhanced wellness and globetrotting lifestyles. Collectively, they’re reshaping the very concept of luxury beyond traditional boundaries.
 

Amid this constantly evolving landscape, I am pleased to present our new paper “Affluent Consumer Trends 2025,” a comprehensive research piece that examines the current preferences, trends, values and spending habits amongst these individuals. It also offers key recommendations to help issuers and acquirers deliver compelling premium propositions and effectively attract and retain these sophisticated consumers. 
 

Capturing and engaging the affluent segment has become more than just an opportunity—it’s necessary for success. By staying attuned to their evolving aspirations, we now have a unique opportunity to realign our offerings and services, ensuring we forge stronger, lasting relationships in this ever-changing luxury market.
 

I invite you to explore this research available in:
 

English: https://globalclient.visa.com/lac-affluent_en

Spanish: https://globalclient.visa.com/lac-affluent_sp

Portuguese: https://globalclient.visa.com/lac-affluent_por