Winning over Gen Zers in social media, gaming & payments in LAC

By Eduardo Coello, Regional President Visa Latin America and the Caribbean

In the fast-paced world of the gaming industry, the security of online transactions has become a cornerstone of a successful platform, particularly for Generation Z. As digital natives, Gen Z demands an experience that seamlessly integrates both convenience and security. The rise of online gaming and e-commerce has made the necessity of secure transactions more vital than ever. With an estimated 3 billion gamers worldwide*, the security of these transactions directly impacts the trust and confidence that players have in gaming platforms. A breach could not only disrupt the gaming experience but could also cause significant damage to the reputation of the gaming company. Therefore, it's imperative to have robust security measures in place to ensure the safe and secure handling of online transactions, especially when catering to the tech-savvy Gen Z population.

Tips to Secure Online Transactions in Gaming

  1. Know Your “Players” - Gen Z is tech-savvy and values convenience. Tailor your security measures to be efficient and user-friendly.
  2. Be Strong on Encryption - Implement robust encryptions for all transactions to protect sensitive data from being intercepted or accessed by unauthorized parties.
  3. Equip Dynamic Shields - Move away from static passwords and incorporate two-factor authentication (2FA) to add an extra layer of security. Gen Z is familiar with this feature and will appreciate the added protection.
  4. Empower Your Adventurers - Keep Gen Z informed about the importance of security. Explain how you’re protecting their data and what they can do to help (like creating strong passwords).
  5. Update Your Engine - Regularly update and patch your systems to fix vulnerabilities. Gen Z is accustomed to regular updates on their devices and will understand the need for occasional maintenance.
  6. Drive Transparency - Be candid about your privacy policies. Gen Z values honesty and will appreciate knowing how their data is being used and protected.
  7. Use Secure Payment Methods - Implement secure payment methods that are widely recognized and trusted by Gen Z. This will boost their confidence in making transactions.
  8. Deliver Fast Response to Security Threats - Have a system in place to quickly respond to any security threats or breaches. Quick response times will show Gen Z that you take their security seriously.
  9. Leverage Community Feedback - Gen Z is vocal about their experiences. Incorporate their feedback to continuously improve your security measures.

The gaming industry is evolving, and with it, the need for robust security measures to protect online transactions. By understanding the unique demands and expectations of Gen Z, gaming companies can implement effective strategies to enhance security, foster trust, and provide a seamless gaming experience. Visa Acceptance Solutions opens a world of opportunities. One connection to a global, agnostic, modular payments platform that delivers seamless experiences to Gen Zers.

To learn more about how to specifically meet the demands of Gen Zers and gamers, click here to download the complete report.


* Newzoo, 2024.