Many consumers are carrying credit card products that don’t fit their needs or spending profiles.
Some cardholders may be ideal candidates for an upgrade to a premium product.
The Premium Product Optimizer by Visa Performance Solutions is a self-service, web-based tool that makes it easy to evaluate product upgrade opportunities across your entire consumer credit card portfolio.
Use predictive, behavior based models powered by VisaNet to:
- Identify customers most likely to upgrade
- View business opportunities and key metrics in real time
- Drive your marketing campaigns with a targeted list of candidates
With the Premium Product Optimizer, you can strengthen customer relationships and reinforce loyalty while potentially increasing business opportunities and spend levels at Visa accepting merchants.
Premium Product Optimizer is currently available to eligible Visa clients in Latin American and Caribbean countries.
Give your customers the credit card that’s right for them
The Premium Product Optimizer can help you identify customers who may be a good fit for a more premium credit card product, analyze potential business opportunities in real time, and receive a list of targeted candidates for marketing campaigns.
Premium Product Optimizer uses Visa's predictive, behavior-based models powered by VisaNet transaction data, including:
- 14,000 financial institution clients
- $4.9 trillion in payments volume
- 106 billion total transactions worldwide
Note: Premium Product Optimizer recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Recommendations should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa makes no representations about the accuracy or completeness of recommendations and is not responsible for your use of the Premium Product Optimizer, or other information, including errors of any kind, contained in the video.