Over half of Mexicans fall into the Traditionalist and Spectator profiles, meaning they very rarely shop online.
e-Readiness Index
e-Commerce Spend
In 2015, the total e-Commerce spend in Mexico reached US $11.8 billion, and is predicted to grow 14.8% annually through to 2020, reaching $23.5 billion.
e-Readiness Index Breakdown
Consumer Profiles
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