Every two years, Visa commissions Euromonitor International, a global market research provider, to analyze e-Commerce in Latin America.
This report shows key findings, providing a strategic and objective analysis of e-Readiness in the region.
This refers to commercial transactions conducted electronically on the Internet. In this report, e-Commerce is defined as the aggregated sales of two main industries: Internet Retailing and Online Travel & Tourism.
e-Readiness shows how developed e-Commerce is in a particular country or region and how easy it is for consumers and businesses to take advantage of it.
The animation below introduces the methodology and purposes of the report, and highlights some its key findings.
The e-Readiness Index has been developed to create a consistent point of comparison for the stage of e-Commerce development across a range of countries and regions. It is made up of 20 metrics, related to five key elements and is measured on a scale of 1 to 100.
A measure of consumer purchasing power and their access to relevant financial products.
This metric measures the consumer’s adoption of technology that enables access to the Internet.
Measures the level of access consumers have to the Internet.
This is a combined measure of consumers’ online spend and retailers’ strength in the online channel.
This area of analysis looks at the ability of a country or region to effectively ship and handle goods.
This index helps to measure the state of e-Commerce in Latin America on a biannual basis, helping to identify areas of development and opportunities.
To effectively assess how people are using the Internet, we have created 4 personality-driven consumer profiles from detailed research and surveys.
This group comprises working men and women who shop online at least once a month. They are highly educated and have the highest levels of income.
This group shops online between 3 and 8 times per year and are the youngest of all the consumer profiles.
Spectators are working men and women who rarely shop online (1-2 times a year). They are older than Pro Surfer buyers and more highly educated than Traditionalist buyers.
This group never shops online, and unlike the other profiles this group was split to zoom into the young (15-19 year olds). Their Internet usage is basic and their behaviors and personality traits differ markedly according to age.
Select a country below to discover information specific to that nation.
Survey results, research and best-practice recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory, or other advice. Best-practice recommendations should be independently evaluated in light of your specific business needs and any appropriate laws are regulations. Neither Visa nor Euromonitor International is responsible for your use of the survey results, research, best-practice recommendations, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use.
